Lululemon closed regular hours Wednesday at $307 a share, down roughly 22% from its early September records. The stock has cooled down recently, underperforming the market in the last six months, which is likely healthy given its run. And its DTC revenue soared 94% to push its e-commerce revenue to 43% of total sales, up from 27% in the prior-year quarter.Īs we mentioned at the outset, LULU is up 400% in the past five years to crush Nike, Adidas ADDYY, and even Apple AAPL. The company also topped our Q3 EPS (period ended on November 1, 2020) estimate by 33%.
Luckily, its e-commerce business was able to carry some of the load and it posted 22% top-line growth last quarter. With this in mind, its first quarter FY20 revenue fell 17%, as its stores were forced to close in the early days of the coronavirus. LULU executives are focused on growing in Asia and elsewhere, and it has introduced experiential stores that include yoga studios and cafes.Īll of these efforts have helped LULU’s annual revenue grow by an average of 17% in the past five years, including 24% expansion in FY18 and 21% growth last year. The company closed Q3 with a total of 515 company-operated stores-a majority of which are located in North America-up from 479 in the year-ago period. This model has paid off and will continue to be beneficial as many department stores struggle to adapt to changing shopping habits and fading malls. Lululemon has always focused on direct-to-consumer business through its own stand-alone stores and e-commerce. The acquisition helps the firm expand into a hot growth category, alongside Peloton PTON and others. And last June it announced its purchase of digital-focused at-home fitness company Mirror. More recently, LULU has rolled out self-care products. LULU has also pushed further into outwear to challenge Canada Goose GOOS and The North Face VFC, and others. The Canadian company’s success has forced everyone from Gap GPS to Target TGT to start their own athleisure brands. LULU’s successful athleisure business has slowly helped changed the way many people dress, and office attire was already becoming more relaxed long before the pandemic. Today the company sells an array of athletic apparel for both women and men, alongside clothing that can be worn to work, on dates, at the golf course, and beyond. You can shop them on sale in 14 colors and three different lengths, so you’ve got plenty of options to choose from.īelow, you’ll find all our favorite discounted items to shop ahead of Memorial Day Weekend, from chic matching sets to flattering tennis skirts and and everything in between.Lululemon has expanded from niche high-end yoga-focused clothing firm in the late 1990s to global apparel giant. For example, you can save $59 on the best-selling align leggings, which are popular for their super soft fabric and stretchy yet sculpting fit. The catch? Size and color options are selling out fast, so you'll want to fill your e-cart, stat. Lululemon isn’t making you wait until the holiday to shop, because tons of summer workout pieces are already on sale. Lululemon’s “We Made Too Much” section is overflowing with cute and comfortable pieces right now-including the brand's best-selling, Women's Health editor-loved leggings, sports bras, and so much more. If you’re looking to refresh your summer wardrobe now that the weather’s finally nice, our team has great news for you. Memorial Day weekend is always synonymous with the start of summer.
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